It used to be where you went to buy inexpensive trinkets and knickknacks -- often from Shein and Temu -- but TikTok’s Shop feature is now offering more upscale and expensive products. And consumers are responding.
Charm, an e-commerce intelligence firm, recently analyzed selling prices across over a dozen key product categories and found that the averages climbing across all of them over the period studied last year.
Among the key product findings: footwear prices surged 103 percent from $14.06 to $28.64; sports and outdoor goods, up 54 percent; luggage and bags, increased by 43 percent; and fashion accessories jumped 42 percent. Other categories, including toys, women’s apparel and tech, all also showed similar increases.
In the meantime, TikTok Shop’s overall business and the number of better brands selling on the platform continue to explode. The company told the Modern Retail newsletter earlier this year that the number of larger brands — those with at least $30 million in annual revenue — joining Shop grew 95 percent year over year in the first half of 2025. And Wired magazine recently reported that TikTok Shop is now the size of eBay.
Sales from big brands rose 84 percent in the first half of 2025 the company said, adding that small merchants still account for more than a third of TikTok Shop’s total revenues.
“When you have a lot of emerging brands, you also have a lot of inherently cheaper products on the marketplace,” Charm CEO Alex Nisenzon recently said in an interview, charting the growth of the platform. “As you have more established brands entering, you’re going to see prices rise across all the categories those brands are playing in.”
And with the threat of a TikTok ban now seemingly removed, it’s one more reason why big brands selling better goods will continue to play a larger role on the Shop platform.