Do shoppers buy online because it’s convenient, often have the best prices and find it easier to shop that way? Turns out the answer to that depends on where you live.
A new study from e-commerce marketing company Omnisend found there is little overlap between frequency and spending in the world of online shopping. And where consumers shopped also was dependent on geography.
The highest rate of shopping was in Oregon where nearly three-quarters (74 percent) of residents in the state placed on online order at least once a week. The state narrowly beat out the next two highest-frequency state, Utah at 74 percent and Nevada at 72 percent, Omnisend found.
When it came to the amount of money online shoppers spent, the map moved back east to Connecticut where 14 percent of residents spend between $500 and $1,000 a month online. It was followed by Kentucky, at 12.1 percent and Washington at 10.5 percent. Just 1.8 percent of survey respondents across the country spend more than $1,000 a month online.
One of the more curious findings was that 16 percent of Louisiana residents buy something online every day, which is double the U.S. average.
"Frequent checkouts don’t always translate into bigger budgets," said Marty Bauer, e-commerce expert at Omnisend. "Shoppers in states like Utah may be driven more by convenience and deals than by high-ticket items."
Where consumers shop also depended on where they lived. Big spenders in Connecticut were most likely to shop at Amazon and Target with 83 percent of all respondents nationally saying they had shopped at Amazon in the past six months.
The states with the highest rates of Amazon shopping were Colorado at 91 percent and Washington and Maryland with 89 percent each. The states with the highest percentages of online Walmart shoppers were Utah, at 73% percent and North Carolina at 70 percent.
And yes, some state had to come in last in online shopping frequency. Did you guess it was Minnesota, with only 24 percent of residents saying they bought online only a few times a year?
The study surveyed 2,000 people around the country with quotas placed on age, gender and place of residence to achieve a nationally representative sample, Omnisend said.