---
title: Here’s What’s Next After Shein and Temu
description: The two low-end fast fashion e-commerce sellers may have peaked but the next wave from China is very different.
image: https://blog.dallasmarketcenter.com/hubfs/Untitled-3%20(19).png
---

![](https://blog.dallasmarketcenter.com/hs-fs/hubfs/DMC-Star_H_CMYK_logo_web.png?width=250&height=125&name=DMC-Star_H_CMYK_logo_web.png "DMC-Star_H_CMYK_logo_web.png")

Go!

[![new_dmc_blog_header.png](https://blog.dallasmarketcenter.com/hs-fs/hubfs/new_dmc_blog_header.png?width=1417&name=new_dmc_blog_header.png "new_dmc_blog_header.png")](https://blog.dallasmarketcenter.com/)

- MENU
- [MAIN](https://blog.dallasmarketcenter.com)
- [FASHION](https://blog.dallasmarketcenter.com/topic/fashion)
- [HOME & GIFT](https://blog.dallasmarketcenter.com/topic/home-gift)
- [DESIGN](https://blog.dallasmarketcenter.com/topic/design)
- [LIGHTING](https://blog.dallasmarketcenter.com/topic/lighting)
- [NEARSHORING AMERICA](https://blog.dallasmarketcenter.com/topic/nearshoring-america)

# Here’s What’s Next After Shein and Temu

Posted by [Dallas Market Center](https://blog.dallasmarketcenter.com/author/dallas-market-center) on September 10, 2024

- [Tweet](https://twitter.com/share)

Shein and Temu have been the classic disrupters in the fashion and home online space, bringing low-end goods to American consumers that resulted in billions of dollars in sales for each of them.![Untitled-3 (19)](https://blog.dallasmarketcenter.com/hs-fs/hubfs/Untitled-3%20(19).png?width=600&height=400&name=Untitled-3%20(19).png)

But now the next generation of Chinese e-commerce companies is entering the U.S. market and while so far they are focusing on hard goods and consumer electronics they could eventually branch out into apparel and fashion accessories. And unlike their predecessors, they are targeting premium products...and premium price points.

Take a company called Laifen, for instance. It makes hair dryers and electric toothbrushes and if they look familiar it’s because they bear more than a passing resemblance to products from Dyson and Philips, respectively. They have a very slick website, with impeccable English and American consumers posing happily using their products.

It's not until you get to the bottom of their website and the “About us” panel that Laifen talks about the company’s founding in 2019 by “Hongxin Ye, a visionary creative geek.” The name is obviously Chinese but for all the shopper knows he’s a Chinese-American from Silicon Valley. There’s no other way to know where this company was founded or located.

Companies like Laifen represent the next wave of Chinese e-commerce sellers who aren’t going to be satisfied with $6 tops, $2 bracelets and $5 Bluetooth speakers. Shein and Temu may have reached their peak market penetration but the next generation of disrupters is just getting started.

 Topics: [Industry News](https://blog.dallasmarketcenter.com/topic/industry-news)

## More Posts...

---

## Comments...

- About Us 
    - [About DMC](https://www.dallasmarketcenter.com/about-dmc/)
    - [Contact Us](https://www.dallasmarketcenter.com/contact-us/)
    - [Explore Our Campus](https://www.dallasmarketcenter.com/explore-our-campus/)
    - [Industry Sponsors](https://www.dallasmarketcenter.com/about/industry-partners/)
    - [Privacy Policy](https://www.dallasmarketcenter.com/privacy-policy/)
- Careers 
    - [Market Center Careers](https://www.dallasmarketcenter.com/dmc-positions/)
    - [Exhibitor Positions](https://www.dallasmarketcenter.com/exhibitor-positions/)
    - [Application FAQs](https://www.dallasmarketcenter.com/about/help-center/)
- Market Hall Events 
    - [Public Events](https://www.dallasmarketcenter.com/public-events-calendar/)
    - [Market Hall Rentals](https://www.dallasmarketcenter.com/public-event-rental/)
- Public Relations 
    - [Press Room](https://www.dallasmarketcenter.com/press-room/)
    - [Request a Press Pass](https://www.dallasmarketcenter.com/request-a-press-pass/)
- Quick Links 
    - [Market Calendar](https://www.dallasmarketcenter.com/calendar/)
    - [Market Travel](https://www.dallasmarketcenter.com/become-an-attendee/plan-your-visit/hotels-transportation/)
    - [Campus Maps](https://www.dallasmarketcenter.com/become-an-attendee/plan-your-visit/dmc-maps/)
    - [Mobile App](https://www.dallasmarketcenter.com/mobile-app/)
    - [Exhibitor News Blog](https://blog.dallasmarketcenter.com/exhnews)

### [#DALLASMARKET](https://twitter.com/search?q=%23Dallasmarket&src=typd)

<https://www.facebook.com/dallasmarket> <https://twitter.com/dallasmarket> <https://www.pinterest.com/dallasmarket/> <https://www.linkedin.com/company/dallas-market-center> <https://www.youtube.com/user/dallasmarketcenter> <https://instagram.com/dallasmarket>

©2021 | Dallas Market Center  
2100 Stemmons Freeway, Dallas, TX 75207 | 214.655.6100 or 214.744.7444

<https://blog.dallasmarketcenter.com/heres-whats-next-after-shein-and-temu#top>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Dallas Market Center",
    "url" : "https://blog.dallasmarketcenter.com/author/dallas-market-center"
  },
  "dateModified" : "2024-09-10T19:50:02.375Z",
  "datePublished" : "2024-09-10T19:50:02.000Z",
  "headline" : "Here’s What’s Next After Shein and Temu",
  "image" : [ "https://blog.dallasmarketcenter.com/hubfs/Untitled-3%20(19).png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.dallasmarketcenter.com/heres-whats-next-after-shein-and-temu",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.dallasmarketcenter.com/hubfs/DMC%20Logo.png"
    },
    "name" : "Dallas Market Center"
  }
}
```