---
title: Brands Are Alive & Well With U.S. Shoppers
description: A new study shows that American consumers are much more loyal to their favorite brands than shoppers elsewhere around the world.
image: https://blog.dallasmarketcenter.com/hubfs/d2b1.jpg
---

![](https://blog.dallasmarketcenter.com/hs-fs/hubfs/DMC-Star_H_CMYK_logo_web.png?width=250&height=125&name=DMC-Star_H_CMYK_logo_web.png "DMC-Star_H_CMYK_logo_web.png")

Go!

[![new_dmc_blog_header.png](https://blog.dallasmarketcenter.com/hs-fs/hubfs/new_dmc_blog_header.png?width=1417&name=new_dmc_blog_header.png "new_dmc_blog_header.png")](https://blog.dallasmarketcenter.com/)

- MENU
- [MAIN](https://blog.dallasmarketcenter.com)
- [FASHION](https://blog.dallasmarketcenter.com/topic/fashion)
- [HOME & GIFT](https://blog.dallasmarketcenter.com/topic/home-gift)
- [DESIGN](https://blog.dallasmarketcenter.com/topic/design)
- [LIGHTING](https://blog.dallasmarketcenter.com/topic/lighting)
- [NEARSHORING AMERICA](https://blog.dallasmarketcenter.com/topic/nearshoring-america)

# Brands Are Alive & Well With U.S. Shoppers

Posted by [Dallas Market Center](https://blog.dallasmarketcenter.com/author/dallas-market-center) on March 8, 2024

- [Tweet](https://twitter.com/share)

Every time somebody says something about consumers not being brand loyal anymore, you can safely tell them otherwise. Study after study has suggested that in fact American consumers appreciate their brands and will also pay more for their favorites over non-branded goods.

                                                    ![d2b1](https://blog.dallasmarketcenter.com/hs-fs/hubfs/d2b1.jpg?width=670&height=447&name=d2b1.jpg)

The latest such study, just released, comes from the marketing technology company Marigold as part of their United States Consumer Trends Index Report. Their results found that 78% of U.S. consumers are willing to pay more to shop with the brands they’re loyal to. That’s an increase of 8% compared to last year’s report. It compares to the 63% reported among global shoppers.

Moreso, over half of the country’s consumers are more likely to belong to a brand’s loyalty program, more than last year and 25% higher than shoppers elsewhere in the world. That said, US consumers said they expect more from brands, with more than 90% saying brands need to treat them like individuals to really gain their favor. That’s higher too, by 7%, than global consumers.

Among the ways brands can gain favor from shoppers is through customer service and support, protect their data privacy, offer high quality and be in stock.

“Establishing customer loyalty is a goal brands worldwide must pursue, but the path to doing so naturally differs between regions,” said Trent Lanning, senior researcher at [Marigold](https://chainstoreage.com/marketing-channel-leads-purchasing-frequency). “While U.S. consumers demonstrate the highest levels of loyalty, they demand the most from brands in return.

 Topics: [Industry News](https://blog.dallasmarketcenter.com/topic/industry-news)

## More Posts...

---

## Comments...

- About Us 
    - [About DMC](https://www.dallasmarketcenter.com/about-dmc/)
    - [Contact Us](https://www.dallasmarketcenter.com/contact-us/)
    - [Explore Our Campus](https://www.dallasmarketcenter.com/explore-our-campus/)
    - [Industry Sponsors](https://www.dallasmarketcenter.com/about/industry-partners/)
    - [Privacy Policy](https://www.dallasmarketcenter.com/privacy-policy/)
- Careers 
    - [Market Center Careers](https://www.dallasmarketcenter.com/dmc-positions/)
    - [Exhibitor Positions](https://www.dallasmarketcenter.com/exhibitor-positions/)
    - [Application FAQs](https://www.dallasmarketcenter.com/about/help-center/)
- Market Hall Events 
    - [Public Events](https://www.dallasmarketcenter.com/public-events-calendar/)
    - [Market Hall Rentals](https://www.dallasmarketcenter.com/public-event-rental/)
- Public Relations 
    - [Press Room](https://www.dallasmarketcenter.com/press-room/)
    - [Request a Press Pass](https://www.dallasmarketcenter.com/request-a-press-pass/)
- Quick Links 
    - [Market Calendar](https://www.dallasmarketcenter.com/calendar/)
    - [Market Travel](https://www.dallasmarketcenter.com/become-an-attendee/plan-your-visit/hotels-transportation/)
    - [Campus Maps](https://www.dallasmarketcenter.com/become-an-attendee/plan-your-visit/dmc-maps/)
    - [Mobile App](https://www.dallasmarketcenter.com/mobile-app/)
    - [Exhibitor News Blog](https://blog.dallasmarketcenter.com/exhnews)

### [#DALLASMARKET](https://twitter.com/search?q=%23Dallasmarket&src=typd)

<https://www.facebook.com/dallasmarket> <https://twitter.com/dallasmarket> <https://www.pinterest.com/dallasmarket/> <https://www.linkedin.com/company/dallas-market-center> <https://www.youtube.com/user/dallasmarketcenter> <https://instagram.com/dallasmarket>

©2021 | Dallas Market Center  
2100 Stemmons Freeway, Dallas, TX 75207 | 214.655.6100 or 214.744.7444

<https://blog.dallasmarketcenter.com/brands-are-alive-well-with-us-shoppers#top>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Dallas Market Center",
    "url" : "https://blog.dallasmarketcenter.com/author/dallas-market-center"
  },
  "dateModified" : "2024-03-08T20:19:19.789Z",
  "datePublished" : "2024-03-08T20:19:19.000Z",
  "headline" : "Brands Are Alive & Well With U.S. Shoppers",
  "image" : [ "https://blog.dallasmarketcenter.com/hubfs/d2b1.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.dallasmarketcenter.com/brands-are-alive-well-with-us-shoppers",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.dallasmarketcenter.com/hubfs/DMC%20Logo.png"
    },
    "name" : "Dallas Market Center"
  }
}
```