Be smart about stock and sales in your store with tips from Equibrand®
How do you move product fast and generate sales? By being smart on the front end when buying and carefully choosing your partner manufacturers. Equibrand® strives to be your partner in retail by making products your customers are looking for. Not only do we specialize in manufacturing, but also marketing and consumer behavior.
In today’s marketplace, both online and in store, it’s imperative to engage with and know your customer. As a manufacturer, we make it our job to learn as much about your customer as we can to better support your marketing efforts to drive customers to your stores.
With that in mind, we’ve identified these six ways you can be smart in retail for all the products you sell.
Smart Products
Tack and horse equipment are consumable items. The consumption rate and customer expectations of a product’s performance vary by type and level of use. Be smart by selecting products that have a reputation of longevity that’s been proven over years of use. Look to influencers and professionals within the industry who you know to be honest and trustworthy, and see which brands they turn to for products that last. Seek variety in product and price point to serve a variety of consumers.
Smart Solutions
A clearly identified customer is crucial to sales success. This profile helps help take the guesswork out of your inventory selection. There are dozens of customer types within the western marketplace—from enthusiasts to those whose entire lives revolve around livestock and agriculture. Choose brands that offer you expertise in the areas their core customers show interests and needs.
Smart Programs
Many manufacturers will help you define a strategic sales plan that fits your budget and store model while maximizing your store’s visual appearance. Being proactive in product selection, branding and merchandising is essential to maximizing profits.
Smart Inventory
Ask your manufacturing partners if they offer stocking and inventory programs to assure stocking levels that move. This can help with taking inventory and re-ordering, ensuring that your shelves stay stocked. Your partners have a stake in you making the most of your business.
Smart Consulting
Understanding the amount of expected turns for each type of consumable product group is vital to your store’s sales expectations and planning. Use your partners to help balance your store’s inventory for the right mix of products in your area and never miss a transaction.
Smart Sales Growth
Whether it be online, through social media or in your store, enjoy greater profits from inventory models that turn faster and generate traffic, helping to optimize your store’s overall business. By consistently offering the products consumers in your area need, you will increase your existing customer base and promote loyalty to your store through your partner brands.
About Equibrand®
Equibrand® has operations in Greenville, Stephenville and Granbury, Texas, making ropes, saddles, saddle pads, cinches and more. The Equibrand® family of brands includes Classic Rope, Rattler Rope, Classic Equine, Martin Saddlery and Cashel Company. Each brand manufactures horse-sport products trainers, professionals and enthusiasts alike use and depend on every day. Our goal is to make products that truly make a difference in the well-being of their horses, helping them do their job and giving them the best experience possible to perform. Every product developed under our family of brands goes through the same rigors of design and testing with respected professionals, as well as with our employees, who are deep-seeded in all facets of the western horse industry. Our products offer real solutions to real-life needs across the horse industry.