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With June 2026 shaping up to be an especially busy travel season, Dallas Market Center has taken proactive steps to make sure buyers and exhibitors can book hotel rooms at typical market rates. By expanding partnerships with more than a dozen nearby hotels, thousands of room nights are secured exclusively for market attendees, available only through the official Dallas Market Center travel service.
With World Cup matches taking place in North Texas this summer, hotel availability has been top of mind for many customers. The good news: Dallas Market Center planned far in advance. Matches will be held more than 20 miles away from campus, with only limited overlap during June Market dates. The hotel partnerships in place span a range of locations and price points, offering flexibility, locked-in rates, and convenient access to the market center.
“We anticipated increased attention on hotel availability this June and took early action,” said Cindy Morris, president and CEO of Dallas Market Center. “By securing strong hotel partnerships at competitive rates, we’re ensuring our customers have reliable options, available exclusively through our official housing partner.”
Even with regional demand expected to rise, Dallas remains well-positioned. According to recent data from a major U.S. hotel group, Dallas ranks lowest among World Cup host cities for projected hotel sell-outs. The broader Dallas–Fort Worth region is one of the largest hospitality markets in the country, with hundreds of thousands of rooms across dozens of cities. As demand increases, Dallas Market Center can add additional hotel blocks, as needed, to maintain availability.
To support customers, Dallas Market Center has launched a comprehensive outreach effort across digital platforms, email, social media, phone calls, printed materials, and on-campus signage. The message is simple: hotel rooms are available at Market rates when booked through the official housing partner. Attendees can secure accommodations through Connections Housing.
June will be packed with major Markets at Dallas Market Center, including:
Booking early through the official housing partner remains the best way to secure preferred rates and stay close to the action!