Dallas Market Center | Blog

Conversations with Cindy: You Gotta’ Have Heart

Written by Cindy Morris | May 9, 2024

As we get ready for the Total Home & Gift Market next month, our messaging is very clear: Dallas supports independent retail. It’s why we’ve hooked up with Heart on Main Street, the non-profit organization that supports them in an exclusive partnership.

When you get to the Market Center in June you’ll see all kinds of things that show that support and help tell the Heart on Main Street story. The atrium of the World Trade Center will be transformed into a Main Street experience, beginning with a heart wall entryway leading to Main Street displays, four artistically rendered retail storefronts. The retail storefronts will represent a florist, gift store, women’s boutique and home décor store, each stocked with merchandise from Dallas Market Center exhibitors. You’ll also be able to show your support by making a donation to the organization right there.

Why are we doing this? Heart on Main Street spreads a message about the importance of small businesses in our communities. Dallas Market Center prides ourselves on being a family-owned business supporting independent retail, and we are grateful for the opportunity to promote shopping local and to help provide resources for small businesses.

Patrick Keiser, who is executive director of Heart on Main Street, thinks this is a great way to get the organization’s message out to the industry. “This collaboration is a great opportunity to create a Main Street experience that amplifies our mission of support for independent retail. We are thrilled to partner with a company whose values aligned with ours.”

Heart on Main Street launched in 2022 and is on a mission to provide knowledge, resources and connections to independent retailers in order to help them evolve and thrive in an ever-changing economy, and to help create more sustainable Main Street businesses in our local communities. financial grants, education, mentorships and partnerships.

I love when Dallas is able to support these kinds of initiatives. It really shows our commitment to the industry and the independents that are the soul of the business...and the Heart too. For more information on Heart on Main Street please visit https://www.heartonmainstreet.org/

See you in June.

Cindy Morris, 

CEO, Dallas Market Center