Etsy is in a unique situation to understand what’s hot right now across a broad spectrum of the gift, home and apparel fields. With more than 92 million buyers and seven million sellers around the world, it can distill all of those millions of purchases to see what it is consumers are really looking for.
So in its first-ever spring/summer trend guide, the online marketplace looked at its data and identified nine major trends it sees for the coming seasons. Here are its findings.
- Chef’s Kiss: Inspired by celebrity cooking posts and TV shows like “The Bear,” Etsy sees products like custom aprons, food-inspired prints on clothing and dinnerware and even jewelry in the shape of food.
- Western 2.0: You’ve got to credit Beyonce on this one as everything country and western is exploding, from cowboy hats to boots, bags and jewelry.
- Sports-core: Maybe its pickleball, maybe tennis but sports-related products like bags, games and apparel are trending on Etsy searches.
- Garden Girl: It’s outdoor products like gardening accessories but also bags, blankets and even bedding that is bringing the outside indoors.
- Time-Honored Textiles: Legacy items that are often handmade or show fine craftsmanship are another trend, especially knits, quilted vests and bandanas.
- Ron-Com Interiors: Channeling nostalgia living spaces, the buzzword here is cozy, in rugs, lighting and what it calls “book lovers gifts.”
- Modern Milestones: Anything to do with important moments in people’s lives, including personalized or custom gifts mark this trend.
- Creative Couples Portraits: Again, it’s all about personalization here, even to custom playing cards.
- All-out After Parties: Everyone knows what comes after the party is the real party so anything that fits this niche, especially for wedding, is something to look for.