TELETIES Path to Success

TELETIES: From Small Booth to National Success Story

When Lindsay Muscato founded TELETIES, she wasn’t trying to launch a fashion empire—she was trying to solve a problem. Like so many women, she struggled with hair ties that stretched out, snapped, or caused headaches. She wanted something better: a strong, stylish hair tie that doubled as a bracelet. Out of that frustration came the TELETIES coil hair tie, a product designed to hold hair securely without the pain or breakage.

From its Florida beginnings, TELETIES grew from a clever accessory into a fast-rising brand. The secret wasn’t just the product—it was vision, grit, and finding the right marketplace to reach buyers nationwide. That’s where Dallas Market Center came in.

A Small Booth in Dallas

When Kellie Carlson joined TELETIES as wholesale manager, the brand was still in its early days at Dallas Market Center. Their first booth was tucked away in the back—easy to miss, unless you already knew where to look. But even in those modest beginnings, Dallas represented an opportunity. “It was about getting in front of retailers, showing them who we were, and starting to build those relationships,” Carlson recalls.

That modest beginning laid the foundation for growth, and today, TELETIES occupies a prime location in the atrium of Dallas Market Center, a high-visibility, high-traffic spot. Their location reflects not only their success but also their smart and strategic approach to wholesale expansion.

For Teleties, Dallas Market Center is more than just another market; it’s a vital platform for building new business and nurturing existing business. As Kellie explains, “The business possibilities at Dallas Market Center are limitless.” TELETIES is proof that innovation, smart strategy, and a commitment to quality can transform a simple hair accessory into a thriving national brand.

Scaling Through Strategy

What sets TELETIES apart is not just its product, but its deliberate and strategic approach to wholesale. Rather than limiting themselves to a single channel, TELETIES recognized that Dallas Market Center’s multiple markets offered unique opportunities:

• Total Home & Gift Market connected them with independent gift shops, boutiques, and lifestyle retailers looking for fresh add-on items.
• Apparel & Accessories Market opened doors to fashion-forward buyers and regional chains seeking trend-driven accessories.

By exhibiting across these shows, TELETIES tapped into different customer bases across the Midwest, Southeast, and West Coast, creating a footprint that was broader and stronger than any single regional market could deliver.

Marketing that Matters

Alongside their wholesale strategy, TELETIES invested heavily in marketing at Dallas Market Center. From advertisements in Spark magazine to participating in buyer events and giveaways, the brand leveraged every available channel to stay top-of-mind.

Carlson explains that this was never about a one-off push, but about consistency: “When buyers see you in the building, in the magazine, at the events, it reinforces the message. They trust that you’re here to stay—and they bring that confidence back to their stores.”

The Power of Place

Dallas Market Center isn’t just another trade show for TELETIES—it’s become a vital platform that continues to drive their growth.

• Visibility: Moving from a small booth to a prime atrium location symbolizes TELETIES’ rise. Foot traffic translates into discovery, and discovery turns into orders.
• Connections: The diverse mix of buyers in Dallas means TELETIES meets retailers from multiple regions in one place. That’s an efficiency most brands can’t achieve elsewhere.
• Momentum: Dallas is known as the marketplace where trends break first, and TELETIES’ presence there positions them as a brand to watch—and to buy.

As Carlson puts it, “The business possibilities at Dallas Market Center are limitless.”

From Accessory to Essential

TELETIES has come a long way from its origin as a solution to a “bad hair day” problem. Today, the brand is a thriving national success story, carried in thousands of stores nationwide. Its growth proves that innovation, combined with smart strategy and the right wholesale partner, can turn a simple idea into a must-have product.

At the heart of that journey has been Dallas Market Center. This marketplace provided not only a physical stage for the brand’s rise, but also the connections, visibility, and credibility needed to scale.

Looking Ahead

TELETIES continues to innovate with new product lines and marketing initiatives, but one constant remains: Dallas Market Center will always be a cornerstone of their wholesale growth strategy.

Their story is a reminder to every brand and retailer that Dallas is more than a market—it’s a launchpad.

Learn how to take your brand to the next level by exhibiting in Dallas! 

View Temporary Leasing Options