--- title: "Showroom Spotlight: Weaving Tradition With Dallas Rugs" description: In 1995, Alex Hosseinnia entered the U.S. rug industry. In 2011, he opened Dallas Rugs to share his expertise in everything from cowhide to hand-knotted wool. image: https://blog.dallasmarketcenter.com/hubfs/Luxury%20Ranch%20Gameroom%20Stitch%20Cowhide.png --- ![](https://blog.dallasmarketcenter.com/hs-fs/hubfs/DMC-Star_H_CMYK_logo_web.png?width=250&height=125&name=DMC-Star_H_CMYK_logo_web.png "DMC-Star_H_CMYK_logo_web.png") Go! [![new_dmc_blog_header.png](https://blog.dallasmarketcenter.com/hs-fs/hubfs/new_dmc_blog_header.png?width=1417&name=new_dmc_blog_header.png "new_dmc_blog_header.png")](https://blog.dallasmarketcenter.com/) - MENU - [MAIN](https://blog.dallasmarketcenter.com) - [FASHION](https://blog.dallasmarketcenter.com/topic/fashion) - [HOME & GIFT](https://blog.dallasmarketcenter.com/topic/home-gift) - [DESIGN](https://blog.dallasmarketcenter.com/topic/design) - [LIGHTING](https://blog.dallasmarketcenter.com/topic/lighting) - [NEARSHORING AMERICA](https://blog.dallasmarketcenter.com/topic/nearshoring-america) # Showroom Spotlight: Weaving Tradition With Dallas Rugs Posted by [Dallas Market Center](https://blog.dallasmarketcenter.com/author/dallas-market-center) on July 14, 2026 - [Tweet](https://twitter.com/share) For anyone who's a fan of color and texture, entering Dallas Rugs (WTC 6294) is a true kid-in-a-candy-store scenario. Dozens upon dozens of samples line the walls and racks; it's an explosion of geometric, floral, and animal prints in a rainbow of hues, ranging from delicately sewn cowhide to finely hand-knotted wool. But that's only the beginning. Dallas Rugs can — and has — facilitate the making of nearly any sort of custom creation a designer can envision. These globally crafted beauties have ranged from elegant residential accents to stately library and museum floorcoverings to literal works of art, like below: ![Elegant Multicolor Rug Flowing Along the Stairs and Wall-1](https://blog.dallasmarketcenter.com/hs-fs/hubfs/Elegant%20Multicolor%20Rug%20Flowing%20Along%20the%20Stairs%20and%20Wall-1.jpeg?width=345&height=460&name=Elegant%20Multicolor%20Rug%20Flowing%20Along%20the%20Stairs%20and%20Wall-1.jpeg) Photo courtesy of Dallas Rugs **From Auld Reekie to Big D** "I just really enjoy what I do," says founder and owner Alex Hosseinnia. "I'm probably the least-stressed guy in the rug industry." Hosseinnia, a Certified Rug Specialist, officially entered the U.S. rug industry in 1995, after earning his Certificate in Wool from Lincoln University in New Zealand and graduating from Edinburgh University's School of Agriculture. He originally thought he'd be a farmer — in his office, he proudly displays a holiday card sent from the Wisconsin farm where he first worked — but landed at Feizy managing their showroom. And he was, forgive the pun, hooked. From there, Hosseinnia managed three Texas Robb & Stucky Heirloomed Rug Galleries before striking out on his own in 2011, opening Dallas Rugs at Dallas Market Center. "I had a vision, and I wanted to go back to working with the trade," he says. "And the World Trade Center was always my favorite place to be anyway." ![Screenshot 2026-07-14 143152](https://blog.dallasmarketcenter.com/hs-fs/hubfs/Screenshot%202026-07-14%20143152.png?width=364&height=366&name=Screenshot%202026-07-14%20143152.png) Alex Hosseinnia. Photo courtesy of Dallas Rugs **A Full-Service Rug Destination** Dallas Rugs covers all aspects of the rug-buying industry, from consultation to installation, and works directly with nearly 100 manufacturers, carrying such brands as Delos, Prestige Mills, Shalom Brothers, Stanton, and more. Expert rug appraisal, cleaning, and repair are also offered. Like Dallas Market Center, Dallas Rugs is only open to the trade — interior designers, specifically — and won't sell directly to consumers, either in-store or online. "With designers, you're my partner," he says. "Your client is my client. I've been working with some designers for 20 or 30 years, and I plan to keep doing that." ![Contemporary-Dining-Room-with-Gray-Area-Rug](https://blog.dallasmarketcenter.com/hs-fs/hubfs/Contemporary-Dining-Room-with-Gray-Area-Rug.png?width=373&height=455&name=Contemporary-Dining-Room-with-Gray-Area-Rug.png) Photo courtesy of Dallas Rugs **Giving Back** The company's name, Dallas Rugs, isn't just meant to be all-encompassing in terms of the rug world. It's an indicator of how dedicated Hosseinnia is to both his industry and his adopted home town. "I feel like, I'm a Dallasite, I should be giving back to Dallas," he says. And Hosseinnia does that in many ways, from hiring interns attending the local universities to serving on boards and committees like the Texas Association of Interior Designers (TAID), American Society of Interior Designers (ASID), International Interior Design Association (IIDA), and the U.S. Green Building Council. "I just feel so lucky to do what I do," Hosseinnia says. "I want to make sure everyone else enjoys it, too." --- Dallas Design Week is coming up September 15-17, 2026. [See programming and register here](https://dallasmarketcenter.com/upcoming-markets/dallas-design-week/). 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