The June 2022 Lightovation Market, is the largest residential lighting trade event in North America, stretching across 1 million square feet. Our team has been BUSY leasing the market, delivering the buyers, promoting the market and exhibitors, and planning events. Keep reading to see everything we’ve been doing to help promote your business.
2022 has been a big year for Dallas Market Center and Lightovation. We have had forty major lighting brands make long-term investments in Dallas. Check out the below highlights of the most recent new, expanding, and renewing exhibitors that is sure to make Dallas the place to be in June 2022 and beyond.
For more information regarding leasing updates review our recent press releases here and here.
DMC’s Audience Development team brings buyers to Dallas through personal contact with key attendees. This kind of specialized service before, at, and after market sets Dallas apart and serves up that friendly Texas hospitality.
For June Lightovation, hotel reservations are tracking far ahead of last year, and we are also expecting the return of many international buyers given the recent lifting of COVID testing requirements to enter the United States. Some of the international retailers participating in June Lightovation include B.A. Robinson, Carrington Lighting, Cartwright Lighting, CE Tang Yuk & Co. Ltd., Dhillon Lighting, Estevez SA de CV, Jambu Group SA, Living Lighting, Montreal Lighting, Ocean Pacific Lighting, Pine Lighting, Royal Lighting, Union Lighting, and Ventiladores y Accessorios.
Stateside, retailers like Capitol Lighting, Connecticut Lighting Centers, Farrey’s, Ferguson, Hermitage Lighting, LBU Lighting, Lamps Plus and Wilson Lighting will be making the trip to Dallas. E-commerce leaders like Bellacor, Build.com, Shades of Light and Wayfair, and home improvement giant The Home Depot are all bringing their teams. And top distributors CED National Accounts and Priority Lighting are also drawn to Dallas. Lighting One will its annual Convention in Dallas preceding Lightovation with more than 60 member stores participating in both events.
Lightovation’s Luminary loyalty program helps to ensure that buyers are rewarded for their regular attendance. And in June, we are welcoming 51 Light Stars attending Lightovation for the first time. Learn more about our Luminary program here, and you can already nominate for the June 2023 Light Stars program here.
The marketing team works to support Leasing and Retail Development in their efforts to fill the marketplace with brands, to attract loyal and new buyers, and to create market experiences that are inspiring and promote exhibitors. For this show, the team has been hard at work.
Advertising in trade publications is essential, which is why we work with dozens of trade publications, such as Furniture Lighting and Decor, to promote Lightovation. To see the latest ad click here.
You know we love to stay in touch! Buyers receive monthly Emails and Newsletters promoting markets, identifying trends, and encouraging them to attend market. Click here to view the latest email to Lightovation Buyers.
We just completed and sent out our Summer edition of Spark magazine to 55,000 customers including more than 4000 new buyers. This premarket publication highlights new exhibitors, trends, and insights from market and influencers. There is also a special story on lighting trends. To view a digital version of the issue click here.
We love to talk, see, and share what is happening across the market center. We engage over 191,000 followers across multiple Social Media channels. Click the below icons to follow the excitement and tag us @dallasmarket #dallasmarket #Lightovation.
Be sure to share professional product, campaign, or lifestyle photos of your newest lines with us for the chance to be included in upcoming promotions. For information on how to do this click here.
Once buyers arrive, they are welcomed with the Dallas Market Center Buyers’ Guide. Grab your copy at market!
Be on the lookout for Lighting displays throughout the Trade Mart. Lighting permanent displays are debuting at the front doors of the World Trade Center and Trade Mart. Each display features lighting products and signals that buyers are arriving at the Home of Lighting. Temporary trend displays are also returning for June. Click here and here to see examples of these displays from January. These displays on Trade Mart 3, reimagined for the summer show, reflect the trends from the trend report that debuted in January and highlight lighting and home products from dozens of exhibitors. A seminar from trend expert Patti Carpenter will complement the displays. The American Lighting Association (ALA) will have a temporary home on Trade Mart 4 promoting their conference in Austin plus special events throughout the show.
Lightovation is a special event, choreographed to welcome, entertain, inspire, and support the business of buyers. For June the fun doesn’t stop, be sure to check out these headlining events that are sure to delight buyers:
Lightovation Trend Report with Patti Carpenter, Wednesday, June 22, 10am, TM 4 North Lobby - As we contemplate our path forward, looking back will greatly inform our future. Join Global Trend Ambassador, Patti Carpenter to discover the emerging international trends in lighting, color, print, surface design and materials as we forge forward with a focus on their influences in the US home decor Market for 2023 and beyond.
A Designer's Perspective with Kandrac & Kole - Lighting Challenges Resolved, Wednesday, June 22, 2pm, TM 4 North Lobby -Join the ladies from Kandrac & Kole as they take a deep dive into how specific lighting challenges were tackled and how the end result became the wow factor of each project.
Showroom of the Year, Wednesday, June 22, 6pm, TM 4 North Lobby - Join Dallas Market Center and Furniture, Lighting & Decor magazine as we reveal the 2022 Showroom of the Year Award winners. We will celebrate the best of the best Lighting Showrooms across the country with drinks and more!
SPECFAST, Thursday, June 23, 8:30am, TM 4432 - Start your day in the Spectrum Shared Showroom to enjoy delicious breakfast items and mimosas while networking and visiting more than a dozen brands in one convenient location. This event is sponsored by Spectrum exhibitors Aeratron, Aptations, Arnsberg, Clark Communications Group, The Coppersmith, DDI System, GE Lighting/Savant, Lit Living, Lucas + McKearn, SPECTRA Marketing Group, Verozza, Windward Software and XO Logic.
Lighting After Dark, June 23, 8:00pm, Renaissance Hotel - Dallas Market Center, Lightovation exhibitors and the American Lighting Association invite you to celebrate June Lightovation and the upcoming ALA September 2022 Conference in Austin, TX. Unwind and enjoy the boho vibes of a night in Tulum with live music from Danni & Kris, food and drink, plus Conference-related giveaways and other prizes. All Lightovation attendees, exhibitors and reps are welcome to attend this free event within walking distance of DMC—just bring your badge to the Renaissance Dallas Hotel - City View Room & Terrace (2nd floor) for entry.
These headliners and tons of other market fun will make June a market to remember. See all the events and hospitalities by clicking here.
Our goal is to serve our customers by delivering the brands and the buyers and the marketplace experiences that matter most.
Reach out any time to the below contacts:
Marketing – Helen Smith, hsmith@dallasmarketcenter.com
Advertising – Alissa Pena, apena@dallasmarketcenter.com
Audience Development – Laura Van Zeyl, lvanseyl@dallasmarketcenter.com
International - Esther Morales, emorales@dallasmarketcenter.com
Leasing – Patty Price, pprice@dallasmarketcenter.com
Operations – Nancy Castaneda, operations@dallasmarketcenter.com