The January 2023 WESA's International Western/English Apparel & Equipment Market will be the largest market yet at Dallas Market Center. The January show takes place on top of the Dallas Apparel & Accessories and KidWorld Market, as well as the AETA International Trade Show, making our campus the place to be. The teams at WESA and Dallas Market Center have been BUSY leasing the show, delivering the buyers, promoting the market, and planning events. Keep reading to see everything we’ve been doing to help promote your business.
The Western & English Market just keeps getting bigger! WESA has leased all of WTC 11 Temporaries and have expanded the show to WTC 10. Dallas Market Center has leased the permanent 14th floor resources to 100% capacity with a healthy waiting list. Along with these central show floors (WTC 10, 11 and 14) WESA has members across campus that provide a wide array of product offerings; including gift and home resources that call Dallas Market Center Home. With resources like this across campus retailers can call Dallas Market Center and the WESA show a one stop shop for their businesses.
For more information regarding leasing updates visit our press release here.
Along with WESA's team, DMC's Retail Development team helps bring buyers to Dallas by calling, visiting, and touring stores personally. On Thursday and Friday at 9am, on the first floor of the World Trade Center Atrium, our team welcomes buyers and provides a market orientation called the DMC Scoop. This kind of specialized service before, at, and after market sets Dallas apart and serves up that friendly Texas hospitality.
Dallas' total attendance by retailers at all five apparel, accessories and footwear trade events in 2022 was up almost 20% and the number of buyers attending for the first time was up more than 40% compared to 2019, pre-pandemic numbers. Attendance from key territories was also up for the year: the southeast increased 86%, the upper midwest increased 91%, and the west increased 104% compared to 2019.
For January Market, independent retailers from across the country will be joined by multi-location retail buying groups, and major stores eager to travel to a single location to fulfil their buying needs across lifestyle categories.
The below is a sampling of exciting retailers among so many others that regularly shop Western & English resources in Dallas:
Cavender’s, Boot Barn, Back in the Saddle, Rod’s Western Palace, Parts Unknown, Pinto Ranch, Dover, Atwood’s, Kemo Sabe, SmartPak, Equus Now!, DaMoors Feed & Tack, Tackeria, Calabasas Saddlery, Allen’s Boot Center and St. Croix Saddlery.
The marketing team works to support Leasing and Retail Development in their efforts to fill the marketplace with brands, to attract loyal and new buyers, and to create market experiences that are inspiring and promote exhibitors. For this show, the team has been hard at work.
Advertising in trade publications is essential, which is why we work with dozens of trade publications, such as Western Runway, to promote the industry in Dallas. To see the latest ad click here.
You know we love to stay in touch! Buyers receive monthly Emails and Newsletters promoting markets, identifying trends, and encouraging them to attend market. Click here to view the latest email to Western & English buyers.
We just completed and sent out our winter edition of Spark magazine to 55,000 customers. This premarket publication highlights new exhibitors, trends, and insights from market and influencers. To view a full digital version of the issue click here.
We love to talk, see, and share what is happening across the market center. We engage nearly 200,000 followers across multiple Social Media channels. Click the below icons to follow the excitement and tag us @dallasmarket #dallasmarket.
Be sure to share professional product, campaign, or lifestyle photos of your newest lines with us for the chance to be included in upcoming promotions. For information on how to do this click here.
We have also put together a treasure trove of resources to help you promote Dallas Market Center and January Market. Click here to access free Social Media and Marketing Graphics.
Once buyers arrive, they are welcomed with the Dallas Market Center Buyers’ Guide. Grab your copy at market!
A market is a special event, choreographed to welcome, entertain, inspire, and support the business of buyers. WESA and Dallas Market Center like to party - for January the fun doesn’t stop, be sure to check out these headlining events that are sure to delight buyers:
Runway Cafe Fashion Show Sponsored by WESA, Thursday - Saturday, 12pm, WTC 14 Runway Cafe - Get inspired by up-close looks, trends and products from WESA exhibitors that your customers will love! This Fashion Event will showcase items, lines, and brands that will fuel your inspiration and give you an insight into the upcoming must-haves.
Cowboy Parlor - Booth Shining and Hat Shaping, Thursday - Sunday, All Day, WTC 14 - Enjoy complimentary boot shining & hat shaping services while you shop the WESA showrooms! Head to the 14th Floor - 14500 Aisle Quad.
The Monogram Club, Thursday, 11am, WTC 14 - Ever wanted a cute bandana with a special touch? Come get a nice custom bandana from The Monogram Club!
Tamales at Territory Bar, Thursday, 4pm, WTC 14 - Grab a tamale on us at the Territory Bar on the 14th floor! Look for the bar by American Hat Company - WTC 14173.
Western & English Fashion Show and Party, Thursday, 5pm, WTC 1 Atrium - Join us at 5pm before the Fashion Show begins at 6pm for complimentary cocktails and music!
WESA's Opening Night Cocktail Reception & 2023 Award Honorees, Thursday, 6:45pm, WTC 1 Atrium - Celebrate the first day of WESA's January 2023 Trade Show while networking with exhibitors and fellow retailers. Complimentary drinks will be served. Opening Night highlights: 2023 Awards and Trade Show Certificates Giveaway ($5,000)
These headliners and tons of other market fun will make it a market to remember. See all the events and hospitalities by clicking here.
Our goal is to serve our customers by delivering the brands and the buyers and the marketplace experiences that matter most.
Reach out any time to the below contacts:
Marketing – Helen Smith, hsmith@dallasmarketcenter.com
Advertising – Jamie Majecki, jmajecki@dallasmarketcenter.com
Retail Development – Amy Harper, aharper@dallasmarketcenter.com
Leasing – sgleasing@dallasmarketcenter.com
Operations – Nancy Castaneda, operations@dallasmarketcenter.com
Trade Show Operations – Stephanie Norris, snorris@dallasmarketcenter.com
