The January 2023 Apparel & Accessories | KidsWorld Market will break records for the number of exhibiting companies including new exhibitors across the marketplace and the debut of THE GOODS by Brand Assembly. The show grew by 20% in 2022 and continues to be the largest marketplace in the country for women’s apparel, accessories, and footwear. The January show takes place on top of the WESA International Western/English Apparel & Equipment Market and the AETA International Trade Show, making our campus the place to be. It also overlaps the Total Home & Gift Market on Monday & Tuesday, allowing gift and home buyers to shop open Apparel & Accessories Resources. Our team has been BUSY leasing the show across temporaries and permanents, delivering the buyers, promoting the market, and planning events. Keep reading to see everything we’ve been doing to help promote your business.
The Dallas Apparel & Accessories and KidsWorld Market is the biggest apparel show in the country and it continues to grow by bringing in the hottest trending fashion resources.
For January, the 7th floor remains completely leased, as does the KidsWorld Studio on WTC 8. The 14th Floor Western and English resources are also 100% leased. The 13th floor permanents have 1 remaining available showroom. On 15 the coolest contemporary brands continue to flourish and expand to bring in more lines buyers are hungry to shop.
Footwear is growing big in Dallas! In October the Footwear Temporaries made their debut on WTC 10 and they will be back in force this market with these new and noteworthy lines: Frye Boots, Phillipe Model Paris, Marc Fisher, ASH, Schutz, Birkenstock, and K Swiss on WTC 10.
The hottest young contemporary brands are in Dallas! WTC 12 Young Contemporary Temps are sold out and have expanded and grown to WTC 10 with new and existing loyal exhibitors that buyers love.
WTC 13 Temps are the place to be! Top-end lines continue to discover the 13th floor Apparel & Accessories temps and grow this hip and trending floor. Following that energy Dallas Market Center has partnered with Brand Assembly to curate a one-of-a-kind market experience - The Wellness Refinery. Life is all about balance - work hard, play hard, and love yourself! Take a minute to unwind and immerse yourself in vibrant activations and enjoy nutritious goodies.
New for January is The Goods by Brand Assembly on WTC 10. The 17,000 square foot space showcases more than 40 exceptional and elevated brands presenting their collections across all product categories including apparel, accessories, footwear, gift, home décor, and western. Ready to wear from Aqua Bendita, Alyson Eastman, Place Nationale, Marine Layer, It is Well and dozens of others are complemented by accessories from KUU, Sierra Winter, Nash & Ivy, Wanderlust & Co, and others as well as select footwear lines and western collections from Daniel X Diamond, Kit Santa Fe, Dixon Rand, and others. An open house will be held January 10-12, with an opening party taking place January 11th from 4-6 p.m. Special guest is Daniel X Diamond, featuring pieces from the iconic collection and a display of looks worn by Carrie Underwood, Gwen Stefani, and Miranda Lambert.
For more information regarding leasing updates visit our press release here.
DMC's Retail Development team helps bring buyers to Dallas by calling, visiting, and touring stores personally. Each morning of market at 9am, on the first floor of the World Trade Center Atrium, our team welcomes buyers and provides a market orientation called the DMC Scoop. This kind of specialized service before, at, and after market sets Dallas apart and serves up that friendly Texas hospitality.
The total attendance by retailers at all five apparel, accessories and footwear trade events in 2022 was up almost 20% and the number of buyers attending for the first time was up more than 40% compared to 2019, pre-pandemic numbers. Attendance from key territories was also up for the year: the southeast increased 86%, the upper midwest increased 91%, and the west increased 104% compared to 2019.
For January Market, independent retailers from across the country will be joined by multi-location retail buying groups, and major stores eager to travel to a single location to fulfil their buying needs across lifestyle categories.
The below is a sampling of exciting retailers among so many others that regularly attend Dallas Apparel & Accessories Market:
The marketing team works to support Leasing and Retail Development in their efforts to fill the marketplace with brands, to attract loyal and new buyers, and to create market experiences that are inspiring and promote exhibitors. For this show, the team has been hard at work.
Advertising in trade publications is essential, which is why we work with dozens of trade publications, such as California Apparel News, to promote Dallas. To see the latest ad click here.
You know we love to stay in touch! Buyers receive monthly Emails and Newsletters promoting markets, identifying trends, and encouraging them to attend market. Click here to view the latest email to Apparel & Accessories Buyers.
We just completed and sent out our winter edition of Spark magazine to 55,000 customers. This premarket publication highlights new exhibitors, trends, and insights from market and influencers. To view a full digital version of the issue click here.
We love to talk, see, and share what is happening across the market center. We engage nearly 200,000 followers across multiple Social Media channels. Click the below icons to follow the excitement and tag us @dallasmarket #dallasmarket.
Be sure to share professional product, campaign, or lifestyle photos of your newest lines with us for the chance to be included in upcoming promotions. For information on how to do this click here.
We have also put together a treasure trove of resources to help you promote Dallas Market Center and January Market. Click here to access free Social Media and Marketing Graphics.
Once buyers arrive, they are welcomed with the Dallas Market Center Buyers’ Guide. Grab your copy at market!
A market is a special event, choreographed to welcome, entertain, inspire, and support the business of buyers. For January the fun doesn’t stop, be sure to check out these headlining events that are sure to delight buyers:
The Wellness Refinery, Tuesday - Friday, All Day, WTC 13 Temps - This is a pop-up area dedicated to products to refresh, revive, and restore your market experience. Take a mini-break for self-care and elevate your mood! See the full schedule of happenings on our website or App.
Footwear Fiesta, Tuesday, 2pm, WTC 10 Atrium - Come by the 10th floor near the footwear temps for a fun filled fiesta party! Enjoy margaritas, snacks, and music!
Enter the Multiverse Fashion Show and Party, Tuesday, 5pm, WTC 1 Atrium - Join us at 5pm before the Fashion Show begins at 6pm for complimentary cocktails and music!
Vino with a View, Wednesday & Friday, 4pm, WTC 15 D15 Lounge -Enjoy complimentary wine paired with a beautiful view overlooking Dallas.
These headliners and tons of other market fun will make it a market to remember. See all the events and hospitalities by clicking here.
Our goal is to serve our customers by delivering the brands and the buyers and the marketplace experiences that matter most.
Reach out any time to the below contacts:
Marketing – Helen Smith, hsmith@dallasmarketcenter.com
Advertising – Jamie Majecki, jmajecki@dallasmarketcenter.com
Retail Development – Amy Harper, aharper@dallasmarketcenter.com
Leasing – sgleasing@dallasmarketcenter.com
Operations – Nancy Castaneda, operations@dallasmarketcenter.com
Trade Show Operations – Stephanie Norris, snorris@dallasmarketcenter.com
