The January 2023 AETA International Trade Show is the #1 show for the business of equestrian. This winter the show is in conjunction with the Dallas Apparel & Accessories Market and WESA'S International Western/English Apparel & Equipment Market so you won't want to be anywhere else, but Dallas. Our team has been BUSY leasing the show across temporaries and permanents, delivering the buyers, promoting the market, and planning events. Keep reading to see everything we’ve been doing to help promote your business.
Dozens of new brands are making their Dallas AETA debut this January. In fact, with so many new and returning exhibitors the 10th floor is completely full with the addition of WESA Show Booths. AETA will be 17% larger than the August show and feature these and many other noteworthy brands:
English Riding Supply, HKM Sports, Tucker Tweed Equestrian, KERRITS, Equinavia, German Equestrian.
For more information regarding leasing updates visit our press release here.
DMC's Retail Development team helps bring buyers to Dallas by calling, visiting, and touring stores personally. Each morning of market at 9am, on the first floor of the World Trade Center Atrium, our team welcomes buyers and provides a market orientation called the DMC Scoop. This kind of specialized service before, at, and after market sets Dallas apart and serves up that friendly Texas hospitality.
In addition to new exhibitors, the number of new buyers continues to set records. New buyer applications remain strong, reflecting both the marketplace’s position as a center of inspiration and its momentum as a national marketplace attracting buyers from all over.
We are welcoming key retailers, representing hundreds of millions of dollars in purchasing power. These special partners include:
Cavender’s, Boot Barn, Back in the Saddle, Rod’s Western Palace, Parts Unknown, Pinto Ranch, Dover, Atwood’s, Kemo Sabe, SmartPak, Equus Now!, DaMoors Feed & Tack, Tackeria, Calabasas Saddlery, Allen’s Boot Center and St. Croix Saddlery.
The marketing team works to support Leasing and Retail Development in their efforts to fill the marketplace with brands, to attract loyal and new buyers, and to create market experiences that are inspiring and promote exhibitors. For this show, the team has been hard at work.
Advertising in trade publications is essential, which is why we work with dozens of trade publications, such as EQUUS, to promote Dallas. To see the latest advertisement click here.
You know we love to stay in touch! Buyers receive monthly Emails and Newsletters promoting markets, identifying trends, and encouraging them to attend market. Click here to view the latest email to English Buyers.
We just completed and sent out our winter edition of Spark magazine to 55,000 customers. This premarket publication highlights new exhibitors, trends, and insights from market and influencers. To view a full digital version of the issue click here.
We love to talk, see, and share what is happening across the market center. We engage over 191,000 followers across multiple Social Media channels. Click the below icons to follow the excitement and tag us @dallasmarket #dallasmarket #AETA
Be sure to share professional product, campaign, or lifestyle photos of your newest lines with us for the chance to be included in upcoming promotions. For information on how to do this click here.
We have also put together a treasure trove of resources to help you promote Dallas Market Center and AETA International Trade Show. Click here to access free Social Media and Marketing Graphics.
Once buyers arrive, they are welcomed with the Dallas Market Center Buyers’ Guide. Grab your copy at market!
A market is a special event, choreographed to welcome, entertain, inspire, and support the business of buyers. For January the fun doesn’t stop, be sure to check out these headlining events that are sure to delight buyers:
Western & English Trend Fashion Show, Thursday, 6pm, WTC 1 Atrium - Join us for cocktails, tunes, and a fashion show.
AETA Blue Ribbon Breakfast, Thursday - Sunday, 9am, WTC 10 - Start the day right with a delicious breakfast and explore the best brands in the Equestrian business.
AETA Show Party, Friday, 3pm, WTC 10 - Network with industry peers and enjoy complimentary bar and bites, while listening to live music.
These headliners and tons of other market fun will make it a market to remember. See all the events and hospitalities by clicking here.
Our goal is to serve our customers by delivering the brands and the buyers and the marketplace experiences that matter most.
Reach out any time to the below contacts:
Marketing – Helen Smith, hsmith@dallasmarketcenter.com
Advertising – Jamie Majecki, jmajecki@dallasmarketcenter.com
Retail Development – Amy Harper, aharper@dallasmarketcenter.com
Leasing – sgleasing@dallasmarketcenter.com
Operations – Nancy Castaneda, operations@dallasmarketcenter.com
Trade Show Operations – Stephanie Norris, snorris@dallasmarketcenter.com
