Design Ambassador Program: An Exhibitor Partnership Guide

What is the Design Ambassador Program?

Designed to foster meaningful, mutually beneficial partnerships, the program brings together leading voices in interior design, elevates the Ambassadors’ influence, and supports the broader design community.

The current program is already underway and runs through June 2027, when the next Ambassador class will be announced. These inaugural Design Ambassadors are Beth Dotolo and Carolina V. Gentry of Pulp Design Studios, Courtney and Teddie Garrigan of Coco & Dash, Javier Burkle of Burkle Creative, Eddie Maestri of Maestri, Jen Stevens of Fonde Interiors, and Bryan and Mike Yates of Yates Desygn.

Photo by Elizabeth Lavin

How can my showroom partner with the Ambassadors? 

The Ambassadors will be making product picks from among all open-daily Design showrooms across DMC and creating shoppable vignettes. Their collection of picks, made on their schedule, will be used across marketing channels while the vignettes will be on display inside DMC for several months.

How can I be selected for either of these?

The Ambassadors have free reign to select what they like for their picks and vignettes. These selections are done on their schedule but meet certain deadlines established by DMC and with the directive from DMC to select across multiple neighborhoods. To participate, you simply must agree if asked by an Ambassador.

What are the key benefits for participating exhibitors? 

• • Showcase products in professionally designed interior installations at DMC. 

  • Receive professional photography featuring your products. 

  • Gain recognition on vignette signage and dedicated web pages. 

  • Receive exposure through Dallas Market Center's marketing, social media, newsletters, and print publications. 

  • Collaborate with nationally recognized interior designers. 

  • Benefit from extended visibility through rotating displays.

Vignette by Pulp Design Studios, with items sourced from Dallas Market Center.

Tell me more about the vignettes.

Each vignette is a collection of products from multiple DMC showrooms styled as one “look” that will be professionally photographed and then displayed inside Dallas Market Center with signage crediting each showroom’s products used in the vignette. The vignette photography and installations are being promoted across Dallas Market Center's marketing channels — providing exhibitors with ongoing product exposure and recognition. In fact, the new advertising campaign for Design at Dallas Market Center utilizes photography of the vignettes!

How does the vignette process work?

First, the Ambassador develops the design concept, which is approved by DMC for scale and theme. Then the Ambassador makes product selections from all Design showrooms across Dallas Market Center. Next, Dallas Market Center coordinates installation and professional photography. Finally, the vignette is installed in Dallas Market Center for approximately two months. With exhibitor approval, vignettes may rotate to additional high-traffic locations for an extended period of time.

Vignette by Coco & Dash Interiors, with items sourced from Dallas Market Center.

What is the vignette installation schedule?

What are the exhibitor responsibilities?

Participating exhibitors will: 

• • Confirm participation with Dallas Market Center. 

  • Provide showroom guidelines and product availability. 

  • Assist the Ambassador with product selection. 

  • Coordinate product delivery within project timelines. 

  • Communicate with both the Ambassador and Dallas Market Center throughout the process.

What are Dallas Market Center's responsibilities?

Dallas Market Center will: 

• • Coordinate communication among exhibitors and Design Ambassadors. 

  • Manage logistics for product transportation, installation, and display. 

  • Prepare the photography environment, including staging, paint, wallpaper, artwork, and lighting. 

  • Coordinate professional photography. 

  • Install and maintain the vignette within DMC. 

  • Produce vignette signage listing: Product Name, Brand, Showroom, Showroom Location, and QR Code to the vignette webpage.

  • Publish a dedicated webpage for each vignette featuring photography, designer information, and complete product credits. 

  • Share professional photography with participating exhibitors. 

  • Promote the vignette through Dallas Market Center's advertising, website, social media, newsletters, publications, and other marketing channels.

Whom may I contact for more information? 

Ileana Saldivia, Director of Interior Design | Dallas Market Center 
isaldivia@dallasmarketcenter.com 
513-256-2729

Dallas Design Week is coming up September 15-17, 2026. See programming and register here.