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Blue Jeans, Big Business: Denim Takes Center Stage This August

Posted by Dallas Market Center on August 6, 2026

It's official: Vogue, Elle, Who What Wear, Glamour, and influencers aplenty have declared that denim is back in a big way. Be it barrel, stovepipe, low-rise, patterned, or even head-to-toe, denim has climbed past wardrobe staple and into fashion statement territory.

At Dallas Market Center's upcoming Apparel & Accessories Market, running August 18-21, buyers will be able to find all the latest denim trends in the Temps on Floor 13.

Here's a closer look at a few of the brands you'll find at Market that are helping to make blue jeans red-hot.

  • 7 For All Mankind (WTC 13-1804) — A name built on premium denim credibility, 7 For All Mankind continues to anchor the category with fits and washes that retailers can count on season after season. As denim regains its place at the center of wardrobes, this is a line buyers will want well-stocked on the floor.

  • Scotch & Soda (WTC 13-1905) — Scotch & Soda brings a European sensibility to denim, mixing color, print, and unexpected detailing into pieces that stand apart from the basics. For retailers looking to differentiate their denim wall, this brand offers a Continental point of view.

  • Karen Kane (WTC 13-1907) — Karen Kane pairs easy, wearable silhouettes with denim styling that appeals to a loyal, style-conscious customer. It's a strong option for buyers rounding out a denim assortment with pieces that sell across multiple seasons.

  • Fifteen Twenty (WTC 13-1907) — Fifteen Twenty leans into premium construction and a directional fit, giving buyers a denim option with edge for customers chasing the latest silhouettes. It's a name worth looking at for retailers wanting their denim assortment to feel current.

  • Hudson Jeans (WTC 13-1902) — Hudson has built its reputation on fit-first denim, and that focus keeps the brand relevant as shoppers return to denim as a wardrobe staple. Buyers will find a range built for repeat sales and a customer who already trusts the name.

Denim's popularity shows no signs of slowing, and the brands hitting the Temps on Floor 13 this August prove there's a fit, wash, or silhouette for every customer. Buyers ready to stock up on the trend will want to plan their visit to Dallas Market Center's Apparel & Accessories Market, running August 18-21.

Topics: Fashion