A trend that never fades? Denim. The iconic and timeless textile continues to drive style, but these threads have been spun in unexpected ways.
Moving out from its comfortable home base in fashion, denim has recently gained a universal lifestyle appeal. Accessories, gifts and even home décor have all jumped into the fray. Because who said denim was meant only for your legs? With a variety of uses for the strong cotton textile, being adventurous has never been easier.
What we love most about denim, and about adding this staple to your merchandise mix, is its versatility. It’s legendary. With an exciting range of tones and styles, denim can complement any trend. From a retro-inspired bleach wash to the classic dark blue; or colors ranging from midnight to pastel pink, options are endless. And with a wide assortment of effects including distressing, embroidering and studs, denim can always switch things up.
Though its look is ever-changing, the core values of denim’s durability and comfort remain. The bottom line? With a celebrated history and new options for customers, denim has proved it’s here to stay.