--- title: "Comments Are Better Than Commercials: New Study" description: For Gen Z consumers, it's much more about what their friends and contemporaries are saying that drives purchasing. image: https://blog.dallasmarketcenter.com/hubfs/comments%20blog.png --- ![](https://blog.dallasmarketcenter.com/hs-fs/hubfs/DMC-Star_H_CMYK_logo_web.png?width=250&height=125&name=DMC-Star_H_CMYK_logo_web.png "DMC-Star_H_CMYK_logo_web.png") Go! [![new\_dmc\_blog\_header.png](https://blog.dallasmarketcenter.com/hs-fs/hubfs/new_dmc_blog_header.png?width=1417&name=new_dmc_blog_header.png "new_dmc_blog_header.png")](https://blog.dallasmarketcenter.com/) - MENU - [MAIN](https://blog.dallasmarketcenter.com) - [FASHION](https://blog.dallasmarketcenter.com/topic/fashion) - [HOME & GIFT](https://blog.dallasmarketcenter.com/topic/home-gift) - [DESIGN](https://blog.dallasmarketcenter.com/topic/design) - [LIGHTING](https://blog.dallasmarketcenter.com/topic/lighting) - [NEARSHORING AMERICA](https://blog.dallasmarketcenter.com/topic/nearshoring-america) # Comments Are Better Than Commercials: New Study Posted by [Dallas Market Center](https://blog.dallasmarketcenter.com/author/dallas-market-center) on September 21, 2026 - [Tweet](https://twitter.com/share) Some people are always questioning the credibility of comments on social media sites, but it turns out that doesn't necessarily include members of Gen Z. ![comments blog](https://blog.dallasmarketcenter.com/hs-fs/hubfs/comments%20blog.png?width=498&height=332&name=comments%20blog.png) A new study from YPulse, the market research firm that looks into such things, shows these Next Gen customers are paying close attention to comments and recommendations. But they can’t just be from influencers and others who may have vested interests in who buys what. “A recommendation from a regular person is more authentic than an ad from a brand,” says YPulse’s new Influencer Anonymous trend report, which shows that 81% of 13—17-year-olds and 73% of 18—24-year-olds agree that the source of the comment matters. It’s why YPulse says brands should be paying attention to comment threads—"they’re a goldmine for insights and organic engagement.” The survey discovered that part of the appeal is that these unsponsored recommendations feel more genuine, less polished and often way more entertaining than traditional ads. But online word-of mouth recs aren’t just happening in regular people’s videos; every comment section is a hub for even more anonymous influencers—ones that Gen Z trusts. And that includes products in the background that may not be the featured brands but are catching viewer’s attention— “Brands should understand that everything in the frame is potential product placement.” It's why YPulse says brands should move beyond only partnering with celebs and influencers with millions of followers and start spotlighting real customers who genuinely love their products. “That kind of authenticity resonates more with Gen Z, who craves transparency and is quick to sniff out anything that feels overly curated or transactional," says the report. "If your brand isn’t already mining your comments for insight, you’re missing out on some of the best, most direct brand research out there.” Topics: [Industry News](https://blog.dallasmarketcenter.com/topic/industry-news) ## More Posts... --- ## Comments... - About Us - [About DMC](https://www.dallasmarketcenter.com/about-dmc/) - [Contact Us](https://www.dallasmarketcenter.com/contact-us/) - [Explore Our Campus](https://www.dallasmarketcenter.com/explore-our-campus/) - [Industry Sponsors](https://www.dallasmarketcenter.com/about/industry-partners/) - [Privacy Policy](https://www.dallasmarketcenter.com/privacy-policy/) - Careers - [Market Center Careers](https://www.dallasmarketcenter.com/dmc-positions/) - [Exhibitor Positions](https://www.dallasmarketcenter.com/exhibitor-positions/) - [Application FAQs](https://www.dallasmarketcenter.com/about/help-center/) - Market Hall Events - [Public Events](https://www.dallasmarketcenter.com/public-events-calendar/) - [Market Hall Rentals](https://www.dallasmarketcenter.com/public-event-rental/) - Public Relations - [Press Room](https://www.dallasmarketcenter.com/press-room/) - [Request a Press Pass](https://www.dallasmarketcenter.com/request-a-press-pass/) - Quick Links - [Market Calendar](https://www.dallasmarketcenter.com/calendar/) - [Market Travel](https://www.dallasmarketcenter.com/become-an-attendee/plan-your-visit/hotels-transportation/) - [Campus Maps](https://www.dallasmarketcenter.com/become-an-attendee/plan-your-visit/dmc-maps/) - [Mobile App](https://www.dallasmarketcenter.com/mobile-app/) - [Exhibitor News Blog](https://blog.dallasmarketcenter.com/exhnews) ### [#DALLASMARKET](https://twitter.com/search?q=%23Dallasmarket&src=typd) ©2021 | Dallas Market Center 2100 Stemmons Freeway, Dallas, TX 75207 | 214.655.6100 or 214.744.7444 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dallas Market Center", "url" : "https://blog.dallasmarketcenter.com/author/dallas-market-center" }, "dateModified" : "2026-09-22T19:32:33.336Z", "datePublished" : "2026-09-21T19:50:25.000Z", "headline" : "Comments Are Better Than Commercials: New Study", "image" : [ "https://blog.dallasmarketcenter.com/hubfs/comments%20blog.png" ], "mainEntityOfPage" : { "@id" : "https://blog.dallasmarketcenter.com/comments-are-better-than-commercials-new-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.dallasmarketcenter.com/hubfs/DMC%20Logo.png" }, "name" : "Dallas Market Center" } } ```