Philanthropy First: Brands That Thrive By Giving Back

Posted by Jackie Veling on December 13, 2018

 It’s a thrill to find a company you love that makes quality products to suit your store. Add a dose of philanthropy, and you’ll feel like you hit the jackpot.

That’s the idea behind these give-back brands available at Dallas Market Center. Not only do they offer irresistible items that appeal to shoppers, but each places humanitarianism at the very core of its business model.

 Roma Boots                                                                                                                      

ROMA Boots

When Samuel Bistrian came to the United States from his home country of Romania, he dreamed of one day combining his love of fashion with his love of philanthropy. That dream came true in 2010 when he founded ROMA Boots. For every pair of ROMA boots sold, a new pair is donated to a child in need. Nine years later, thousands of boots have reached 26 countries on five continents. ROMA also dedicates 10% of proceeds to fund educational initiatives around the world.

Bistrian holds this cause close to his heart. “I grew up very poor in Romania, and I remember being six-years-old and receiving my first pair of secondhand rain boots,” he says. “They made such a big difference in my life.”

Source ROMA Boots at Butch Plott & Company | WTC 15696



Mangiacotti produces plant-based, all-natural home and personal care items, but its earth-friendly ingredient list is just the start. The brand also employs individuals with disabilities. Owner Michele Mangiacotti learned the importance of providing opportunities to the disabled when her Aunt Priscilla, who had Down syndrome, was given her first job.

“She would show us her paycheck every week and tell us what she was going to buy with it,” Mangiacotti recalls. “It’s amazing how proud she was of what she could accomplish, all because there was an organization that felt like people with disabilities deserved opportunities for independence.”

Source Mangiacotti at Road Runners | TM 1521



Owner Amy Bernard always wanted a company that did more than just sell beautiful things—she wanted to make a global impact. That's why Bops, a jewelry, apparel and accessories company, founded a sewing program in a rural community in India 13 years ago. The class has now graduated over 250 women whose new education helps them provide for their families.

Bops also focuses on sourcing all products, such as their trendy trucker hats, stretchy bracelets and tote bags, from family-owned factories and women’s cooperatives in countries like China and Guatemala.

Source Bops at Road Runners | TM 1521


Handcrafted HoneyBee

When Stacia Guzzo, CEO and Lead Formulator at Handcrafted HoneyBee, found out her mother had breast cancer, doctors said the cause might be environmental. It was then that the SmartyPits aluminum-free deodorant line was born. For every large stick sold, 30 cents goes to City of Hope, a world leader in breast cancer research and the same facility that treated Guzzo's mother. The company also regularly donates free product to hospitals and groups around the country.

"I would love to see a day in the not-so-distant future when breast cancer is no longer a diagnosis to be feared," says Guzzo. "I want my company to contribute so that my children's generation will never have to watch their parents go through what I watched my mom go through.”

Source Handcrafted Honeybee at Road Runners | TM 1521


C&F Home

C&F Home, a home décor and gift company, cares about our four-legged friends. Not only is their office pet-friendly, but the line carol & frank gives back to animals. A portion of the proceeds from these adorable products, including pet bedding, quilts and pet scarves—many of which match corresponding items for humans—benefit the Society for the Prevention of Cruelty to Animals (SPCA).

“They’re really giftable items and the cause fits our culture,” says Colleen Hall, Director of Marketing at C&F Enterprises. “Plus, all of the dogs and cats you see in the product pictures are animals up for adoption at our local SPCA.”

C&F Enterprises | WTC 219

 chavex for charity

Chavez for Charity

Chavez for Charity gives customers the freedom to support a variety of causes through their “Colors for Causes” philanthropy model, which pairs bracelets in different colors with unique causes. For every bracelet sold in each organization’s color, Chavez for Charity donates 25% of the proceeds to its cause. For example, blue bracelets benefit the Erin Brockovich Foundation, which works to provide access to clean water, among other initiatives. Black bracelets benefit the goal of ending world hunger through The Hunger Project.

In 2018, Chavez for Charity celebrated 1.6 million dollars in donations. “We correlate our success with the donations we raise, not the revenue we bring in,” explains Mark Chavez, National Sales Manager. “It’s the driving force behind our company.”

Source Chavez for Charity at Portico | WTC 631



burton + BURTON

This purveyor of balloons, floral supplies, gifts and home décor now also sells beautiful African baskets under its Weaving Hope campaign. Not only are burton + BURTON’s intricate offerings handcrafted by local artisans in the village of Gitarama, Rwanda, but 100% of the proceeds go to funding new schools for the local children.

Baskets come in four designs and are sourced directly from a women’s cooperative. The income allows workers to provide for their families, embrace economic independence and escape gender-based violence.

burton + BURTON | TM 1121


Embrace Feel-Good Stories for Retail Sell-Through parkleigh

Parkleigh, a gift emporium based in Rochester, New York, knows a thing or two about carrying give-back brands. According to Operations Manager Daniel Mejak, the store houses hundreds of such products, including top-seller Chavez for Charity, and each item represents a win-win for the business and its shoppers.   

“We try to educate and inspire our customers,” says Mejak. “When we tell them about these companies, it lights a spark in so many of them. They feel so happy about whatever they’re purchasing and that there’s a story behind it.”

It also encourages them to return. According to Mejak, once customers become familiar with a give-back brand and the cause it supports, they look forward to seeing it again at Parkleigh.

“We’re finding that, these days, when an item is accompanied by a feel-good story, that’s more of an incentive to buy,” he explains.


For more retail inspiration, check out the digital issue of Dallas Market Center’s SPARK Magazine.

Topics: Home & Gift