Smells Like Team Spirit

Posted by Dallas Market Center on October 12, 2017

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Pictured: Ruby's Rubbish (WTC 12-1001 during Apparel & Accessories Markets.)

In the south, sports reign supreme. We spend our summers counting down the days to football season and tailgates, but we show our team spirit all year round. However, the opportunity to sell collegiate apparel, accessories, and gifts reaches way beyond that of a campus bookstore. Retailers all over America are reaping the benefits of carrying items to appeal to their customers’ team spirit.

In Austin, for example, boutique owners who carry not only University of Texas-branded items, but dresses, tops, shorts, and accessories in that classic burnt orange hue can count on moving those items throughout the year. In Arkansas, the same can be said for a home accent store with Razorback-red pillows, serving trays, coasters, and more. People take pride in their “teams” and enjoy showing their support beyond just a car bumper sticker or keychain.

Exploring apparel, accessories, home, and gift lines with this in mind can open your retail store to so much new potential. Customers may frequent your storefront more often looking for an outfit for the next alumni event or the perfect birthday gift for that sorority sister they haven’t seen in a while. You can count on sales from this merchandise no matter the season and mix and match product categories to create on-trend displays throughout the year.

So, if it smells like team spirit, that’s because it’s out in full force. Create new revenue streams and gain new customers while you root for your favorite teams with product from these showrooms:

Topics: Fashion