Variety – the spice of life, and a popular trend amongst customers. Buying is no longer about a single product, but how all products fit together for a designed aesthetic. Customers are asking for more, so retailers are providing even more diverse product offerings.
Even for stores whose main product category is lighting, other home decor options enhance merchandising presentations and add-on sale opportunities. Cohesive displays that convey a fully designed aesthetic offer a more effective approach than the “sea of lights” that can overwhelm customers, who increasingly expect more variety in their shopping experiences—particularly if they have taken the time to visit a physical location for their inspiration instead of scrolling online.
Savvy lighting retailers stock their showrooms with additional home decor and accents, creating alluring spaces and allowing customers to imagine lighting within the context of other furniture or specific room environments.
Becoming an all-inclusive home resource that conveniently also provides lighting expertise is a welcome niche. But sourcing compelling complementary products can be a challenge if you must find and travel to additional venues. Fortunately, some of the best vendors are already in your backyard.
Each January and June, Lightovation – Dallas International Lighting Show occurs alongside the Dallas Total Home & Gift Market with a single registration allowing access to both events, creating an ideal opportunity for retailers to discover new products in both lighting and home accents, all under one roof for the ultimate cross-buying opportunity.
Adding an extra day to your Dallas itinerary to visit the World Trade Center is certainly easier than booking separate travel arrangements, and whether the Dallas Market Center is new to you or very familiar, the campus layout is the simplest to navigate among home furnishings markets.
Expanding your horizons has never been easier. Visit the Total Home & Gift Market while you are in Dallas for Lightovation, June 21-24, to see how Dallas is catering to this new crossover in buying.