Fresh and effective approaches to marketing are a focus of the educational keynotes in The SMART Center (TM 4826) at the January 2020 edition of Lightovation.
David Rendall will open the largest residential lighting show in North America on Wednesday, January 8, with morning and afternoon sessions that focus on embracing flaws – instead of fixing them – to gain competitive advantage. Between sessions, attendees can pick up a complimentary copy of Rendall’s book “Pink Goldfish” (while supplies last) and have it signed by the author while enjoying “pink goldfish” mimosas and light bites.
On Thursday, January 9, digital marketing and social media expert Leslie Carothers returns to The SMART Center after three overwhelmingly popular previous appearances. This time, she’s leading a morning session on digital marketing and an afternoon session on advances social media strategies. Ask anyone who has attended her sessions in the past—Carothers is a must-see for practical, actionable information.
These keynotes are complimentary for all Lightovation attendees, courtesy of Dallas Market Center and Lightovation exhibitors. Read on to see the full seminar schedule in The SMART Center, including American Lighting Association CLC-accredited presentations from lighting designer Peter Romaniello and interior designer Glen Boudreaux. Follow Lightovation on Facebook or visit www.dallasmarketcenter.com/lightovation for the latest.
David Rendall: Wednesday 1/8/2020
10am - The Freak Factor: Discovering Uniqueness by Flaunting Weakness
Our parents, teachers and managers have told us that, if we want to succeed, we should find and fix our weaknesses. However, that is the wrong approach because each weakness is also a strength. David Rendall will explain how to create outrageous personal and professional success by amplifying flaws instead of denying them. Following this session, pick up a complimentary copy of Rendall’s book “The Freak Factor” and have it signed at our exclusive meet and greet. And be sure to catch his afternoon follow-up that applies these same principles to differentiating your business.
11am - David Rendall Book Signing: The Freak Factor
Pick up your complimentary copy of David Rendall’s revolutionary book “The Freak Factor: Discovering Uniqueness by Flaunting Weakness,” which shifts the paradigm of self-improvement from one of correcting faults to one of amplifying them to differentiate yourself and your business. Enjoy refreshments in The SMART Center while you meet the author and have your book signed.
2pm - Pink Goldfish: Differentiating Your Business
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on more than 200 case studies, David Rendall’s Pink Goldfish approach provides an unconventional seven-part framework for achieving complete separation by embracing flaws instead of fixing them.
Glen Boudreaux: Wednesday 1/8/2020
4pm - "Say What you Mean, Mean What you Say" – A Course In Transparency and Ethics in the Lighting Industry: Today, transparency and ethical communication are key to a successful business. There are times to be a good listener and there are times to be a good communicator to create better outcomes for our clients. Coming from different viewpoints, backgrounds and lifestyles, communication can create hurdles and sometimes barriers to good working relationships with our clients. We will explore communication styles and working examples to help you ethically communicate to achieve better results with your clients while eliminating problems and misunderstandings. An essential seminar for today’s business environment.
Peter Romaniello: Thursday, 1/9/ 2020
8am - When and Where to Use Tunable White Lighting - Tunable white lighting and circadian rhythm lighting are popular “buzz words” in the industry and within the general public. Customers might think they want it, but are they willing to pay for the fixtures and controls to do it correctly? More importantly, do you and your staff have a comfort level in understanding exactly what it’s all about, when and where to use it, and the pros and cons of it? There are a number of good questions to ask to get everyone to the right decision.
Leslie Carothers: Thursday 1/9/2020
10am - “Digital Marketing: What You Need To Know Now To Take Your Sales To The Next Level in 2020”
What’s the keyword for 2020? Smart! Learn from nationally known digital market expert Leslie Carothers, CEO of The Kaleidoscope Partnership and Savour Partnership, exactly how to deploy the smartest digital marketing strategy that will maximize your time and budget. Her practical, actionable plan will produce the most powerful lead generation and sales results for your business in 2020 and beyond. Carothers will return for an afternoon session covering advanced social media strategies.
2pm - “Beyond The Basics: Advanced Social Media Strategies for Digital Natives”
You’re a leader. You’re already adept at Instagram, Facebook, Twitter, Linked In, YouTube, Pinterest and Snapchat. In this seminar led by nationally known digital marketing expert Leslie Carothers, CEO of The Kaleidoscope Partnership and Savour Partnership, prepare to take your social media game to the next level. Learn advanced techniques for taking advantage of Instagram and Facebook Stories, Facebook Messenger Chat Bots, Groups and advanced online advertising strategies to generate sales, delight your customers and take a market-dominating position in 2020 and beyond.
Peter Romaniello: Thursday, 1/9/ 2020
4pm - Evaluating and Improving A Proposed Plan/Design: So what happens when a client/customer comes to your showroom with a “lighting plan” that you know will not actually perform well? How do you handle that professionally and “politically” in order to make sure that your client/customer is happy? Because selling them lights that might be good quality but not in the right places will not end up well for anyone. We will talk about quick techniques to not only analyze a set of plans, but how to suggest improvements that will keep everyone happy.